Context
Dominant Creative runs paid and organic campaigns for wellness and performance brands. I joined as a marketing assistant from September to December 2025.
What I did
For MuscleTech I produced 4:5 bottom-of-funnel static ads to exact platform specs and brand guidelines. For SixStar I managed 15-second middle-of-funnel videos in 1:1, 4:5 and 9:16, keeping each cut in line with the creative brief.
On Hydroxycut's 2026 campaign I coordinated short-form video across Meta and worked with senior creatives on ad copy built around energy and results.
I also led market research and ideal customer profile work for at least seven clients, wrote brand guidelines, prepared client presentations and helped lead pitch calls.
Results
Every asset shipped to platform specs and matched its campaign objective, and the research gave each client clear positioning to build campaigns on.
