Context
213Deli sells limited beauty drops by text message instead of through a standard storefront. This work came through my business, Anna Jane Jackson Creative, partnering directly with IPSY's founding leadership.
What I did
I created product storytelling and campaign assets for drops including the ORLY Summer Nails S.O.S. Trio and the Londontown x Care Bears collection. They ran in high-visibility homepage and category placements on 213Deli's site and in the texts that sell each drop.
I applied SEO, AEO and GEO practices to the posts and copy so the drops could be found in search and in AI-generated answers. New members who signed up with my code got a $10 credit.
Results
Google's AI Overview for the ORLY S.O.S. Trio describes it as a curated text-to-buy drop on 213Deli and cites my Instagram and Facebook posts as sources.
