Context
For a talent firm, trade coverage and search results are often the first thing a casting director or brand sees about a client.
What I did
When a JEM client was cast in season 2 of Shōgun, I selected the visual assets and wrote the press copy for the announcement to position him well. Deadline ran it as an exclusive.
I also built JEM's official Google Business Profile. I keep the listing accurate, monitor feedback, and reply to reviews and inquiries.
Results
The casting news ran as a Deadline exclusive, and the Google profile carries a 5.0 rating from client reviews.
