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Anna Jane Jackson

Fullscreen Media, Wilhelmina, Depop

Fullscreen Media, Wilhelmina and Depop

Before strategy, I worked in front of the camera and behind it. As a Fullscreen Media creator I made campaigns for brands like Fender, Daniel Wellington and IPSY, I modeled with Wilhelmina and appeared on Vogue Runway twice, and I still run my own fashion storefront on Depop.

Client
Fullscreen Media, Wilhelmina, Depop
Role
Content creator, Model, E-commerce
Anna in denim and white angel wings for a #MissSixtyAngel post

Context

From 2015 to 2019 I modeled and created content full time. It taught me how audiences react to content, from both sides of the camera.

What I did

At Fullscreen Media I made beauty and lifestyle campaigns from concept to final cut. I took over IPSY's official Snapchat for Generation Beauty, produced video and stills for Fender's #HereForTheMusic campaign, improved coupon-code click-through for Daniel Wellington, and hosted product demos for DSC brands from House of Harlow jewelry to Dash and Yonanas kitchen tools. Fullscreen featured me on its social banners as a top-performing creator.

With Wilhelmina I modeled for Revolve, Sephora, Juicy Couture, Aeropostale and Wolk Morais, spent a month on assignment in Shanghai, and appeared on Vogue Runway twice. For Miss Sixty I worked on the #MissSixtyAngel campaigns, including creative direction, styling and promotion.

Since 2021 I've run a sustainable fashion storefront on Depop, handling listings, photos and customer service myself.

Results

The Depop shop has sold more than 100 items, and every review has been satisfactory.