Context
JEM manages actors, musicians, models and creators. Its Instagram is where casting directors, brands and new talent first see the company, so it has to show who JEM represents and what they're working on.
What I did
I built the content plan from the account's own numbers: which posts drove profile visits, which brought inquiries, and when the audience was active. Trade news, campaign moments and client milestones went out on a steady schedule.
For client campaigns I handle talent alignment and the technical side of Instagram collaborations between the agency, the brand and the client. On Hugo Boss's #BeYourOwnBoss campaign with @rudeth (10M+ followers), I kept his voice intact within the brand's standards and monitored comments on the @boss collaboration. I did the same for Prada x Paradigme.
When a client appeared in Samsung's Galaxy XR commercial, I edited a short social cut from the full spot. It was shared through a client collaboration with @savannahraedemers (4M+ followers).
Results
The growth brought more industry referrals, talent submissions and inbound business to JEM.
